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Privacy Policy

Last updated: 9 July 2026

Lead Wise ("Lead Wise", "we", "us" or "our") is committed to protecting your privacy. This policy explains how we collect, hold, use and disclose your personal information, and how we comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Because we operate across Australia, the United Kingdom and Europe, it also covers how information is handled when it moves between those regions.

This policy is provided in plain English and is intended as a genuine, working privacy policy for an Australian lead-generation business. It is not legal advice. We recommend you have it reviewed by a qualified legal practitioner before publishing, and that you insert your registered entity name and ABN where marked.

01 Who we are

Lead Wise is a lead-generation business that sources, qualifies and delivers prospective customer enquiries to a network of vetted partner businesses. Our registered entity is Lead Wise Pty Ltd (ABN 54 650 552 702), with operations across Melbourne, the Gold Coast, London and Brussels.

You can contact us about privacy at any time using the details in section 13.

02 What personal information we collect

The types of personal information we collect depend on how you interact with us. They may include:

  • Identity and contact details — name, email address, phone number, postal or business address
  • Enquiry details — the product or service you are interested in, your location, budget, timeframe and other information you provide when you complete a form or speak with us
  • Business information — company name, role, industry and partnership requirements (for prospective partners)
  • Marketing preferences and your consent and opt-out history
  • Technical data — IP address, device and browser type, and how you use our website, collected through cookies and analytics tools
  • Records of your communications with us, including calls, messages and form submissions

We only collect sensitive information (as defined in the Privacy Act) where it is reasonably necessary for our functions and where you have consented, or where we are otherwise permitted by law.

03 How we collect it

We collect personal information:

  • Directly from you — when you complete a form, request a partnership, contact us, or otherwise deal with us
  • From your use of our website — through cookies, analytics and similar technologies
  • From third parties — including advertising and social media platforms, referral partners and publicly available sources, where you have submitted an enquiry through them

Where we collect your information from a third party, we take reasonable steps to ensure you are made aware of this policy and the purposes of collection.

04 Why we collect and use it

We collect, hold and use personal information to:

  • Generate, qualify and deliver leads to our partner businesses
  • Respond to your enquiries and provide our services
  • Verify the quality and accuracy of the enquiries we handle
  • Send you marketing and information about relevant products and services, where permitted
  • Improve our website, services and lead-matching processes
  • Meet our legal, regulatory and contractual obligations

05 Disclosing your information to our partners

This is central to how our service works. When you submit an enquiry, you understand and agree that your personal information (such as your name, contact details and enquiry details) may be disclosed to one or more of our vetted partner businesses so that they can contact you about the product or service you enquired about.

We may also disclose personal information to:

  • Service providers who help us operate — including hosting, data storage, CRM, analytics, email and telephony providers
  • Professional advisers such as lawyers and accountants
  • Government, regulatory or law-enforcement bodies where required or authorised by law

We do not sell your personal information for purposes unrelated to the enquiry you submitted, and we require our partners and service providers to handle your information in a manner consistent with the Privacy Act.

06 Direct marketing and electronic messages

Where you have consented, or where the law otherwise allows, we and our partners may send you commercial electronic messages (such as email or SMS) in accordance with the Spam Act 2003 (Cth). Every commercial electronic message we send will identify us as the sender and include a functional way to unsubscribe.

You can opt out of marketing at any time by using the unsubscribe link in any message or by contacting us using the details in section 13. If we contact you by telephone, we comply with the Do Not Call Register Act 2006 (Cth).

07 Overseas disclosure

Because we operate in Australia, the United Kingdom and Europe, your personal information may be stored or accessed in, or disclosed to recipients located in, countries outside Australia — including the UK and the European Union. Where we do so, we take reasonable steps to ensure the recipient handles your information consistently with the Australian Privacy Principles and applicable law.

08 Cookies and analytics

Our website uses cookies and similar technologies to make the site work, remember your preferences, and understand how visitors use it. You can control or delete cookies through your browser settings, though some parts of the site may not function properly if you disable them.

09 How we keep your information secure

We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. These steps include access controls, secure storage and staff training.

If a data breach occurs that is likely to result in serious harm, we will respond in accordance with the Notifiable Data Breaches (NDB) scheme under the Privacy Act, including notifying affected individuals and the Office of the Australian Information Commissioner (OAIC) where required.

10 Retention

We keep personal information only for as long as it is needed for the purposes described in this policy, or as required by law. When it is no longer required, we take reasonable steps to destroy or de-identify it.

11 Accessing and correcting your information

You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date or incomplete. We will respond within a reasonable period. In some cases we may be permitted to decline a request, in which case we will explain why in writing.

12 Complaints

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact our Privacy Officer using the details in section 13. We will acknowledge your complaint and aim to resolve it promptly.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.

13 Contact us

For any privacy question, request or complaint, contact our Privacy Officer:

  • Email — hello@lead-wise.com.au
  • Phone — +61 489 263 386

14 Changes to this policy

We may update this policy from time to time. The current version will always be available on this page, with the "Last updated" date shown at the top. We encourage you to review it periodically.

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