John Nys, Founder of Sun Group Energy Pty Ltd, faced a problem most solar businesses know: inconsistent lead flow and unpredictable weeks. He needed a way to scale without burning out his team.
Lead Wise built a pay-per-lead infrastructure tuned to Sun Group’s sales process and target postcodes. The result: predictable volume, higher conversion, and three years of compounding growth.
Problem
Sun Group Energy faced several key issues in their acquisition process:
Inconsistent Weekly Volume
Lead flow varied wildly, making forecasting and team performance difficult.
Unqualified Leads
Generic leads led to wasted time, low conversion rates, and frustrated staff.
Scaling Challenges
Without a system in place, the business couldn't scale efficiently without burning out the team.
Research
To understand Sun Group's unique challenges and goals, Lead Wise conducted a strategic review:
Campaign & Team Audit
We reviewed Sun Group's sales structure, target market, and service area to identify gaps in the acquisition funnel.
Sales Team Feedback
We spoke directly with the sales team to understand which lead types converted best and what disqualified prospects looked like.
Market Demand & Geo-Targeting
We analysed Sun Group's preferred install areas and aligned lead delivery to their most profitable postcodes.
Solution
Lead Wise rolled out a scalable, pay-per-lead system tailored to Sun Group's team and market.
Exclusive Leads Only
Every lead was fresh, SMS-verified, and geo-targeted. No shared data
Booked Appointments
Leads were warmed and pre-qualified before being scheduled directly into the team's calendar
Qualification Filters
Key screening questions ensured only real buyers were passed through
Volume Ready
The system was built to scale, with consistent weekly delivery the team could rely on
- Inconsistent lead flow
- Low show-up rates
- Idle sales weeks
- Hard to forecast growth
- Predictable weekly volume
- 92% show-up rate
- 312% appointments growth
- 3+ year partnership
Results
Consistent Lead Flow
No more slow weeks. Leads were flowing in at predictable volumes
Sales Team Motivation
With real buyers booking appointments, close rates soared and commission increased
Year-on-Year Revenue Growth
With strong margins and steady acquisition, the company scaled profitably
3+ Year Partnership
John remains a client and credits Lead Wise as a key partner in their ongoing success
Working with Lead Wise has been a game-changer for Sun Group Energy. Over the past three years, they've consistently delivered high-quality, exclusive leads and booked appointments that have allowed us to scale far beyond what we thought possible.
Our conversion rates have increased every year, our profit margins have improved, and our staff are more motivated than ever.
I couldn't recommend them highly enough.